It might seem simple, but it’s an absolute fact: the main purpose of OmniCRM is helping you to better manage your relationships with customers. Sure, it can help you manage your relationships in many different ways. However, at the end of everything, of the benefits are just another method to strengthen your relationship with your customers.
Centralize Customer Data
One of the main advantages of OmniCRM is that it keeps all your customer’s information all in one place, and all parties can view it. A central database composed of all the information you have about your customers is the foundation for the other awesome things you can accomplish through our CRM platform, including automating tasks and understanding your customer’s behaviour.
In addition, OmniCRM helps keep all stakeholders within the entire organization in the same boat. This is particularly important in companies that have sales, marketing as well as service teams are scattered across multiple areas, or in which they interact with customers in different stages. With all pertinent information on customers at the fingertips of everyone the entire company is more prepared to please the client.
Let’s say that you run a chain of shops where you sell propane and accessories. When a restaurant near you sign a contract your service department is able to view and respond to the transaction in real time. They can make the initial appointment to switch on the customer’s service , along with routine maintenance. Marketing knows that a component is approaching the close of its lifespan They’ll know precisely what they’ll offer and at what time.
Identify and Convert More Leads
You try to draw users with advertisements via social networks. You begin your own blog. Sometimes, you’ll even make it old-fashioned and put up a stand at a trade fair. Once you’ve got the attention of your target audience, what happens? Are you aware that they are paying focus? If you had a CRM, you could gain these insights and much more. One of the many advantages of CRM: it’s the basis for enhancing the leads generation process.
With OmniCRM, you’ll be able to record all of your interactions with potential customers and customers, regardless of the location you’re trying to draw them.
Increase Customer Retention Rates
The cost to acquire new customers is 5 to 25 times more expensive than it costs to maintain the current business. So keeping existing clients happy is essential to your long-term success.
Marketing-oriented CRMs assist businesses in achieving this by a variety of ways. Because data about customers is distributed between departments, they are simpler to spot problems before they occur and resolve them quicker. CRMs can also stop customers from abandoning due to lack of attention, by encouraging salespeople to contact them and sending an email to customers every now and then.
Make Intelligent, Data-Driven Decisions
Numerous CRM platforms have data analytics tools that allow organizations to uncover insights that are not visible to the naked eyes. With OmniCRM you can track almost everything from customer feedback and whether your service is meeting their expectations as well as the sales team’s performance, or how well your last campaign for marketing performed.
Dashboards can be created to categorize customers according to different traits or demographics, or to automate the process of determining lead qualifications. This will help you focus on specific segments of your target audience by implementing different advertising campaigns that have the most impact.
These insights will also assist businesses to more accurately forecast and take the anxiety out of making plans in the near future. You can gain insight into your pipeline, customers, forecasts, and sales performance using analytical tools for data to decide which product to develop the next time, or to improve your customer service.
Automate the Boring Stuff
OmniCRM free team members from tedious task that is prone to errors. For instance, a sales professional could dial in dozens of calls regarding an offer that will begin in just a few hours to customers according to their geographical location. It also helps to qualify the huge amount of leads, so you can contact your customers before they’ve forgotten. Sales departments can automate the sales rep that is assigned to the new prospect, or handle service ticket management.
The main advantage from automation is marketing, sales and customer service experts can concentrate their energy on what they value most, which is attracting, nurturing and enthralling customers.
Make More Money
CRMs can have an enormous influence on crucial metrics. In coming years CRM will aid customers in increasing the conversion rate of leads by 30%, increase retention rates of customers by 27 percent and cut down sales cycle times by 24 percent. There are also reports that the revenue per sale grew by 41% while reducing 23 percent on marketing and sales expenses.
In terms of OmniCRM, it will help you to make more sales with a greater value, quicker and at a lower cost.
